What do you think heaven looks like? Are there gates to heaven? Babybel introduces the metaphor of what their mini snack size tastes like, light and rich like the gates to heaven. This 360-degree consumer product campaign includes OOH Ads, an in-store display, and a stop motion video to promote Babybel as a tasty lactose-free snack. Natural lighting was used to photograph the background scenes, along with a sunburst effect for the clouds. The iconic brand wax casing was used to sculpt tiny cows, that would be featured in most of the campaign.